White is the most marketable color. You’ll always find it atop the National Kitchen and Bath Association’s annual survey of most popular kitchen colors. It simply doesn’t go out of style.
White’s mojo:
Throughout history, it’s been associated with happiness, purity (think Snow White), and new beginnings.
It’s a bright color that reflects light and makes even small kitchens feel larger.
It’s a neatnik’s dream — dirt has no place to hide.
Even better, it’s uber-tolerant of both your budget and taste: A standard color for any manufacturer, you’ll find white cabinets, tile, counters, faucets, sinks, and appliances at any price point.
